Women in the fencing and gate hardware industry are making waves, proving that expertise, leadership, and innovation know no gender. Throughout Women’s History Month, D&D Technologies is celebrating these trailblazers with “Fencing Her Way”, a special series featuring the stories of women shaping the industry's future.
In this feature, we’re excited to spotlight Dana Naylor, VP of Sales at Encon Electronics, a leading distributor of D&D Technologies products. With years of experience in the access control and gate automation industry, Dana has been instrumental in driving sales, building strong customer relationships, and advocating for the highest standards in the field. Her leadership at Encon Electronics is a testament to the vital role women play in this evolving industry.
1. The fencing and gate hardware industry has traditionally been male-dominated. Can you share your journey of entering this field and what inspired you to pursue a career in it?
As the daughter of a tile contractor, I was raised with my hands in a grout bucket. During college, I went to work for a tile distributor. After that, I spent eleven years working for a distributor of electro-mechanical hardware. In fact, Securitron, which is owned by ASSA ABLOY, was one of my customers. Now, I sell their product as a distributor. In 2005, I began working in the perimeter access control industry. At the time, I was a young mother. The position offered me a job closer to home with regular hours and weekends off. My previous experience working in distribution, some great mentors, and my ability to build long-lasting relationships have been the keys to my success. I always say that I don’t know everything but I know how to use my resources.
2. Women bring unique perspectives and strengths to every industry. In what ways do you think women contribute to innovation, customer relationships, or business growth in the fencing industry?
By nature, women are problem solvers. Sometimes, the differences between Venus and Mars, between men and women, can be a good thing. I often see things from a different point of view. I think I’ve been able to build close relationships with my customers because they know they can trust me. When I say I’ll get back to you, I do.
3. Have you faced any specific challenges or biases as a woman in the fencing and gate hardware industry? How did you navigate those obstacles, and what advice would you give other women aspiring to enter this field?
Some may be surprised to hear how often I’m still questioned about my ability. Several times a week, a call is transferred to me and the person on the other end of the line says something like – I was looking for sales. My default response is to assure them that I can help them and then I dazzle them with great service. Of course, I'm often rolling my eyes on the other end of the line. I’m not going to lie; on occasion, when it is blatantly obvious the caller is shocked to be speaking to a woman, I’ve actually reminded them that it’s 2025. If they really want to talk to “one of the guys,” I just transfer them. It’s their loss. I’m pretty good at my job. I love it when my male counterparts say “let me ask Dana” to that same caller.
4.- How do you see the role of women evolving in the fencing industry? What opportunities do you believe exist for more women to get involved, and how can the industry become more inclusive?
Change is slow in this industry. It’s nice to see more women joining the industry. We aren’t just the “office girl” anymore. We can do anything. It shouldn’t matter what sex you are. What’s important is being good at what you do. The AFA has a Facebook group for women in fence, and they also have a meeting at Fencetech that is open to all. It’s a very uplifting meeting. Get involved and find your tribe.
5.- What advice would you give young women or professionals considering a career in the gate hardware and fencing industry? Have any key skills, mindsets, or networks helped you succeed?
This is a great industry to learn about because it is so specialized. Once you know it, you can take it with you wherever you go. If you build a reputation for being “good,” you will never be without a job.
Stay tuned for more inspiring stories throughout the month!
